Prestigious brands are not only known for their products, but they are also known for their customer experience. The process of brand building begins with a first interaction. The customer journey begins with a simple need, and to meet that need, the customer interacts with different brands that may be able to fulfill that need. So, everything matters, your website, your services, your executive, staff, your technology everything to stand out strong as Brand.
In the Education industry, the role of the teacher is very important. A Faculty is a brand in the e learning Industry and drives maximum students to their platform with their teaching style. However, sometimes choosing low quality technology and offering low quality services to the student will also affect your brand value. A satisfied student will bring at least five students to your institute and will advocate for your brand without charging you, indirectly promoting your teaching methodology for free.
For example, if a teacher’s teaching methodology is great but their notes are not as great as their teaching than it will have an impact on their students. In the short run, an institute may offer low quality notes to save their cost but in the long run, their brand will suffer. This is just one example to make you understand the importance of customer experience.
Let’s understand how you could take your brand from average to extraordinary.
Quick Resolution – One of the most important things is finding a solution to a student’s problem as soon as possible. For example, let’s say a student requests technical support. The support staff needs to be able to resolve those issues immediately. Waiting a long time for a resolution can lead to disappointment and negatively affect your brand reputation. Always provide them with a timeline and let them know when their questions will be answered. This type of communication builds trust with students.
Student counselling team – A well-informed counselling team is the difference between success and failure for any educational institution. You want your academic counselling team to be professional and good communicators. They should adhere to basis etiquette when on call and when meeting with students face-to-face. After all, they are your first line of communication with students.
A counselling team should never make any promises that they can’t fulfill.
Technology – There are many technologies on the market, some are LMS based, while others are Dot Net based. These technologies are Video Encryption technologies and Digital Rights Management Technology. Each of these technologies has its own challenges and loopholes, so choosing the right robust technology for your institute can be a challenge.
A technology with minimal support can take your student support level to the next level.
A video encryption technology that requires constant support will not help your institute in any way.
Do not compromise your decision based on price alone, but also consider a Video Protection Software for Windows and Android that has minimal support.
We do not recommend LMS Platform or Dot Net-based Encryption Technology, as they are unstable and require constant support.
Study Material – Provide your student quality notes. Do not compromise on the quality of notes just to save cost. Provide them colorful notes with proper formatting. Use charts and good quality paper for printing so that student could refer those notes again and again
Packaging– we are aware that packaging of your product creates first impression of your services on student, so use good quality of boxes and packaging material. We recommend to use 80 Macron plastic bags which protects your notes from any kind of bad weather. It does not weigh much which saves a huge amount of cost on courier. An institute can do its branding on it. Does not require to use any kind material to stick those plastic bags. It’s easy to handle and does not occupy lot of space of your office.
Delivery – Use courier services which is fast and has maximum connectivity.it saves student time as well as yours. An institute can use multiple courier services to handle delivery in metro cities and in tier two and three cities. A fast service of delivery of your notes and lectures can do wonders and minimizes your support calls.
Arride has been providing top-notch services to faculties for the past decade, from creating video lectures to delivering video content to students. Our video encryption software and video lecture recording studio services are designed to bridge the gap between faculty and students, allowing them to share their knowledge with each other. We have been trusted by industry experts as the best video encryption software for the education industry, and we strive to ensure that the flow of knowledge does not suffer due to inadequate services. These are just a few of the methods we have tested and found to be the most effective.